Advertising, direct mail, coupons…there are many ways for merchants to get their customers’ attention. But what will ultimately motivate shoppers to spend their money? A marketing plan that includes MercuryGift cards is a smart way to engage customers and keep them coming back. Following are a few ideas for your Mercury Payment Systems merchants:
PARTNER-UP
Attract new customers by networking with other local businesses.
How to do it:
Find a complementary business and partner with them to both your advantage. For example, a restaurant advertises a local bank to their patrons in exchange for the bank offering $10 gift cards to that restaurant to customers who open a new account.
DRIVE FUTURE SALES
Use gift cards to encourage return visits.
How to do it:
Offer customers who purchase $50 in gift cards during December, a free $10 gift card that can be used the following month. This is an effective way to push holiday sales into January, a traditionally slower buying time. You’ll recoup your investment quickly since consumers spend an average 45% more than the value of the card.
CAPTURE IMPULSE PURCHASES
Capitalize on the convenience of gift cards – seventy percent of all gift card purchases are impulse buys.
How to do it:
Display gift cards and carriers near each cash register to make it easy for customers to buy on a whim. Remind them that gift cards make a good last-minute purchase for hard to buy for people. Print a message on their receipt such as, “Don’t forget a gift card for your friends and family!”
Consumers prefer gift cards over traditional gifts.